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USP Networks - always innovating

Access and intreract with the web - whilst inside video


TouchCast is an app for the iPad and PC that has the potential to change almost everything about the way to get the most from presentations, publishing, education and communication. TouchCast seamlessly blends HD video and web applications as never before, to create immersive and fully interactive shows/ programmes and presentations within an HD Video "container".

You have not seen anything like TouchCast before - it is the start of a new media revolution - the iPad app is free, and you will be astonished at what you (and it) can do - with very little effort.

The Story of Now - from the BBC, and TouchCast


There are now numerous TouchCasts from the BBC and also RTE

Explore USP's demos and examples here


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Media basics:

Commercial media exists to introduce buyers to sellers. The nature of the content used to attract the audience can be tailored to help define (or "profile") the interests of that audience (which could be your own customers). Crucially, if you are not a paying customer, then you are a product to be sold to advertisers. As users of notionally "free" services like Facebook and Google soon find out.

Social media:

There is a spectacular amount of nonsense spoken with great conviction about the significance of "social media". But much like daytime TV, it tends to attract a very specific type of consumer audience demographic of limited commercial value. Twitter is a much more interesting phenomenon, but the noise level is deafening. USP will show you the best way to make use of the opportunities.