USP Networks: original and best:
USP's core team of developers, designers and consultants has worked together for over 20 years - before the start of the online revolution. We are location agnostic, working with customers and partners around the world, maintaining systems that deliver results 24 hours a day, 365 days a year. Our multi-location hosting operates to a 100% SLA - not 99.99%, not 99.999%.
SEO and Google:
Google significantly changed the way it ranks (April 2012) sites and now gives greater weight to original content to discourage tedious link aggregators and SEO "fixers". So now it pays to create original content, and USP can help your site ratings by sourcing original content from writers that cover an array of subjects.
Commercial media exists to introduce buyers to sellers. The fact that some media is interesting is a simple device to help attract an audience. The nature of the content used to attract the audience can be tailored to help define (or "profile") the interests of that audience (which could be your own customers). Where the media owner does not directly benefit from the introduction, the seller is an advertiser that pays to reach the media owner's audience. Crucially, if you are not a paying customer, then you are a product to be sold; as users of notionally "free" services like Facebook and Google find out sooner or later.
There is a spectacular amount of nonsense spoken with great conviction about the significance of "social media". But much like daytime TV, it tends to attract a very specific type of consumer audience demographic of limited commercial value. Twitter is a more interesting phenomenon, but the noise level is deafening. USP will show you the best way to make use of the opportunities.