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USP Networks - Leaders in on-line Technology

The future of TV and the Web: TouchCast

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TouchCast is a video app for the iPad and PC that has the potential to change almost everything about the way to get the most from presentations, publishing, education and communication. TouchCast seamlessly blends HD video and web applications as never before, to create immersive and fully interactive shows/ programmes and presentations within an HD Video "container".

You have not seen anything like TouchCast before - it is the start of a new media revolution - the app is free, and you will be astonished at what you (and it) can do - with very little effort.

STOP PRESS! July 18th 2014

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BBC News adopts TouchCast for interactive video. Scottish Referendum coverage went live last night. Watch for daily BBC News touchcasts, and something more ambitious (which some may describe as “mind-blowing”) coming this Autumn.  

 

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Media basics:

Commercial media exists to introduce buyers to sellers. The nature of the content used to attract the audience can be tailored to help define (or "profile") the interests of that audience (which could be your own customers). Crucially, if you are not a paying customer, then you are a product to be sold. As users of notionally "free" services like Facebook and Google find out sooner or later.

Social media:

There is a spectacular amount of nonsense spoken with great conviction about the significance of "social media". But much like daytime TV, it tends to attract a very specific type of consumer audience demographic of limited commercial value. Twitter is a more interesting phenomenon, but the noise level is deafening. USP will show you the best way to make use of the opportunities.