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Using Twitter for fun and mostly profit
If you want to look at an example of a really good use of twitter in a business then Simon Suagar (of that Ilk) is one of the very best.
The essence of a "commercial" tweet is to intrigue the reader sufficiently to click on a web link to the complete message/story. Although a 140 character status update tweet is enough to let your bored follwers know that...
"Just had a great bacon sandwich with ketchup, lol"
Such were the messages that drew widespread derision in the early days of Twitter, but these days you will rarely see a tweet that does not include web link to the fully illustrated story.