Privacy and "suitable content" - a huge challenge
Please see these Youtube clips for some eye opening comment concerning online privacy. We believe that this state of affairs will lead to a resurgence in interest as individuals and companies realise that they need to develop their own ideas, identities and solutions that can exist independently outside these overbearing "global collectives".
Users' privacy is threatened on many fronts other than Google's relentless warehousing of information about anything willing to sign up to their all-knowing Ts&Cs.
Recent UK government pronouncements on plans to automatically monitor internet users' access to what David Cameron and Claire Perry (Minister for Culture, Media and Sport) regard as "unsuitable content" have caused a storm of controversy in the communities of people who know that such worthy aims can actually only be achieved by the imposition of the sort of regimes that Muslim states and China try to enforce enforce.
And whilst the idea of keeping kids from accessing bestiality web sites is undeniably worthy, keep in mind that the US government is accused of using intercept information for "political purposes". Also keep in mind that drepravity is not the invention of the internet, and that the people who profited most from the period of alcohol prohibition in the USA were the gangsters and their corrupt politicians and law enforcers.
So these efforts are the thin end of a very big wedge. Worryingly, Claire Perry doesn't seem to understand the first thing about the issues she addresses, and after a clumsy farce involving Guido Fawkes so far has mostly earned herself the unfortuneate soubriquet hashtag of #PornoPerry
However, USP has a number of practical initiatives planned in this area, based on many years of real experience working in the real online world, so watch this space.